Global social media ad revenues in 2021 was an astounding 116 billion USD. With 4.2 billion social media users world wide and growing it is a no brainer to have social media as part of your online business strategy. The downside is of course that social media posting is both a time consuming and costly endeavor. These social media tools below can help save you time and money on your social media posting and come with a plethora of features including scheduling posting ahead of time, using AI to generate content and post and also posting to multiple platforms simultaneously. Let’s review the top 5 social media posting platforms for 2023 and see which one is best for you.
1. Buffer: Streamlining Social Media Posting
Buffer, a versatile social media management platform, is designed to streamline your social media strategy across numerous platforms. It brands itself as a social media tool kit to help grow your audience on social media and beyond. When trying out buffer for the first time you are greeted with an step by step funnel to help you connect all your social media accounts.
Buffer allows users to schedule posts at optimal times throughout the day to maximize reach and engagement. With its advanced analytics, Buffer enables you to understand your audience’s response and fine-tune your strategy accordingly. Also, its built-in tools for team collaboration ensure a unified message is being disseminated across your brand’s social media platforms.
Buffer Social Media Pricing
Buffer offers a 14 day free trial. They also have a transparent pricing model where you pay per channel, so that you only have to pay for what you need. On the downside, the costs can add up quite substaintially if you are looking to integrate all your accounts and want access to invite team members or clients. The pricing at this time is $6/channel/month and $12channel/month for the the essential + team pack.
Buffer Social Media Summary
Buffer has a slick user interface and very up to date and easy to use UI. The downside of buffer is the cost, especially for agencies handling a large number of social media accounts. I also like that buffer has some nice clean analytics to view metrics and reporting. With buffer you can also connect with Facebook , Shopify, Twitter, LinkedIn, Instagram and TikTok. Because of the tiered pricing and low starting price of only $6/month, buffer is suitable for both solopreneurs or large agencies.
2. Hootsuite: Comprehensive Social Media Management
Hootsuite, a pioneer in the social media management arena, is widely recognized for its extensive features and integrations. Offering an all-in-one platform for managing multiple social networks, it provides businesses with the tools they need to run successful social media campaigns.
Pros of Using Hootsuite:
Hootsuite supports a wide array of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube and TikTok, allowing a businesses to monitor and manage their social media presence across various platforms from a single dashboard.
Content Curation and scheduled posts: With Hootsuite, users can schedule posts in advance, ensuring timely updates across different time zones and peak activity hours. Its content curation feature allows users to discover relevant content based on set keywords or trends, facilitating the creation of engaging posts.
Extensive Analytics: Hootsuite provides comprehensive analytics that deliver insights on audience engagement, post performance, and more. Users can create custom reports to track KPIs, monitor trends, and measure the ROI of their social media campaigns.
Social Listening and Monitoring: A big brother feature that can be greatly beneficial for larger brands. Hootsuite’s social listening features enable users to monitor mentions, comments, and conversations relevant to their brand. Simply login to your dashboard and set up streams based on keywords, hashtags, or specific locations, businesses can stay on top of all conversations related to their brand, industry, or competitors.
Team Collaboration: Hootsuite also offers powerful team collaboration features. It allows for assignment of tasks, approval workflows, and multiple access levels. This feature ensures a coordinated approach to social media management, especially beneficial for larger teams or agencies.
Integrations and Apps: Hootsuite’s App Directory offers over 250+ integrations, including tools for CRM, content creation, analytics, and more. Some notable integrations are with tools like Google Analytics, Dropbox, MailChimp, and Slack. These integrations enhance the functionality of Hootsuite and allow businesses to extend their social media capabilities.
Is Hootsuite Right For You?
Hootsuite pricing starts at USD $99 per month with a free 30 day trial for 1 user. This prices out a lot of smaller businesses or solopreneurs from considering to use Hootsuite. At the end of the day, you still need to hire someone or do the social media posting yourself. If you don’t do a lot of social media posting, there are agencies or individuals that charge less than this AND do all the posting and social media management for you.
That being said, Hootsuite is a powerful tool medium sized businesses or agencies can benefit from if a core part of their business is centered around social media posting. There integrations with apps and social monitoring tools are advanced and cutting edge tech. Hootsuite is also the most recognized name for all social media posting platforms and perhaps they charge more because of that.
3. Greatly Social
An extremely affordable and easy to use social media posting platform that is perfect for both individuals and agencies. Greatly Social at the time of this writing offers a FREE plan where you can connect up to 8 social media accounts! The platforms that you can connect with include all the major social media platforms such as Facebook, Google, YouTube, LinkedIn ,Twitter and Instagram.
Greatly Social Pricing
With the Agency Plan you can connect up to 40 social media accounts for only $14/month with unlimited users. Compare that to Hootsuite which would cost a whopping $739/month for only 35 accounts and 5 users! With Greatly Social you still get analytics, generous storage and posting on specific dates and times. If you are still undecided which of the social media posting platforms is best for your needs I would highly recommend giving Greatly Social a test run, especially if you are an individual or small business that does not need a bunch of advanced features or functionality and are looking to save time with scheduled posting to multiple platforms.
4. Social Bee
SocialBee bills itself as an AI-powered social media management tool that provides you with the tools to create engaging content effortlessly. Known for its user-friendly interface and versatile features, SocialBee allows businesses and individuals to take control of their social media efforts, ensuring consistent posting and maximum engagement – all while making it very easy and fun!
Content Categorization and Scheduling
One of SocialBee’s standout features is the ability to categorize content. This allows users to manage different types of content, such as blog posts, promotional materials, and user-generated content, all in separate categories. Each category can have its own schedule, which enables a balanced and diverse content mix.
With its advanced scheduling capabilities, SocialBee ensures that your social media platforms stay active and engaging. One of the best features of the platform is SocialBee’s “Best Time” feature that decides using data-driven insights to determine optimal posting times.
Content Curation and Evergreen Posting
Finding fresh content to share regularly can be a challenge, but SocialBee’s content curation feature makes it easy. Users can import articles directly from their favorite websites or use RSS feeds to discover new content. This feature ensures that your audience always has something new and relevant to consume.
To make the most out of your content, SocialBee supports evergreen posting. This allows you to recycle your best-performing posts automatically, ensuring they get the exposure they deserve. This recycling feature makes it possible for you to never have to worry about scheduling social media posts again.
Audience Targeting and Growth
To help you grow your social media following, SocialBee offers audience targeting features. By identifying and interacting with potential followers in your niche, SocialBee can help increase your audience and boost engagement.
Performance Analytics
Understanding how your posts are performing is crucial for refining your social media strategy. SocialBee provides insightful analytics, allowing you to track your audience growth, engagement rates, and overall performance. With this data, you can fine-tune your content and posting schedule to better align with your audience’s preferences.
Is Social Bee Right For You?
Social Bee pricing is $29 USD/month per user and allows up to 5 social profiles. They support all the major social media channels and at $99 USD/month for agencies with up to 25 social profiles. Having used Social Bee and trying out this AI social media platform I believe that the pricing is fair for all the features you are getting. It is definitely among the easiest to use of the social media posting platforms in 2023 and the AI and Evergreen content features are cutting edge.
5. Socialmonials
A social media startup, Socialmonials is an alternative to social media posting platforms tools like Buffer and Hootsuite.
Content Management
With Socialmonials you can connect all your top social media platforms in one including Facebook, Instagram, TikTok, Google My Business, Twitter and Pinterest. With the advanced scheduling tool you can also schedule posts an a recuring basis based on number of times per week, month or after a certain number of days. You can also add in your posts “to the que” so that they go out at set times during certain days of the week. Posts added to the que will keep getting posted and recycled until set number of times or until you remove them.
Running Your Campaigns
Launching your next amazing social media campaign is easy with ready-made design templates that don’t require coding! Easily track contestant entries wen they tweet, share, comment or visit your blog. Optimizing and running your next social media sweepstakes is completely automated and easy to setup with Socialmonials.
Socialmonials Pricing
Socialmonials is available on AppSumo an online platform where you can get lifetime deals on software tools and applications. Right now you can get Socialmonials for a lifetime deal of only $69! This incredibly good deal allows one workspace with access to connect up to 30 social profiles and 3 users. If you are an agency that needs more than this, simply stack more codes and still pay only one time instead of a monthly subscription. The best part of Socialmonials is that once you purchase it you never need to worry about paying for social media posting platforms or tools again.
Conclusion For Best Social Media Posting Platforms For 2023
We have covered 5 of the best social media posting platforms you can use to save both time and money. These tools have tremendous value in optimizing social media marketing and streamlining content sharing by allowing advanced scheduling features and posting to multiple platforms at the same time. With the use of RSS feeds you can even post content on your website and have that automatically posted to your social channels. Using the best platform that is right for your requirements and budget, you can leverage these tools to not only simplify your social media management but also to drive greater engagement and growth for your brand in 2023.